1: Marketing and Branding
Through these assignments, you'll transform into more than just a marketing expert—you'll become a true wellness industry mastermind:
Content Creation Genius: You'll craft powerful messages that move people to take action.
Brand Building Extraordinaire: You'll master creating brands that naturally draw people in.
Storytelling Superstar: You'll transform complex wellness journeys into captivating stories.
Community Cultivator: You'll excel at building and nurturing authentic connections in wellness spaces.
Customer Journey Expert: You'll understand exactly how to turn curious visitors into passionate advocates.
This isn't just your average marketing toolbox—it's your foundation for sparking a wellness revolution that transforms lives. Ready to put Wellness Atlas on everyone's radar? Let's create some marketing magic! ✨🚀
Assignment 1: Social media sorcery
Your mission: Create a week-long social media blitz for a Wellness Atlas product that'll make people's thumbs stop scrolling!
Choose your champion: Pick from BOB (Build One Better), LYL (Live Your Legend), True North Profiling, or any other WA gem.
Plan 7 days of posts that'll make followers drool (figuratively, of course).
Whip up some eye-popping visuals (canva.com is your new BFF if you're not a design wizard).
Craft captions catchier than the latest TikTok dance.
Sprinkle in hashtags that'll make even Instagram jealous.
Deliverable: A calendar of your posts, complete with visuals and captions. Bonus points for a mock-up of how they'd look on the 'gram!Why it's lit: You'll learn to create content that stops thumbs and starts conversations. Plus, you might just become Wellness Atlas's next social media guru!
assignment 2: Branding Bonanza: Crafting the Wellness Atlas Story
Alright, wellness wizards, it’s time to take on the ultimate creative challenge – designing a brand story for Wellness Atlasthat’s so powerful, it’ll make people sit up, take notice, and say,
“I need to be part of this!”
This isn’t just about logos or colors; it’s about telling a story that captures the heart and soul of WA – its mission, values, and unique magic.
Assignment: The Wellness Atlas Brand Story
Your mission: Create a 3-minute brand story for Wellness Atlas that brings its mission, values, and USPs (Unique Selling Points) to life. This story should inspire, connect, and make people feel like they’ve just discovered the ultimate wellness revolution.
Steps to Create Your Brand Story:
Understand the Heart of WA:
Dive into Wellness Atlas’s mission: Empowering individuals to transform their lives through health, mindset, and habits.
Explore its core values: Community-driven growth, evidence-based tools, holistic transformation, and accessibility for all.
Identify its USPs:
Unique programs like BOB (Build One Better) and LYL (Live Your Legend)
Tools like True North Profiling and the Accelerator Program
A vibrant community of wellness warriors
Think about what makes WA stand out from other wellness platforms.
Choose Your Narrative Style:
Will you feature real people (coaches or clients) sharing their stories?
Will you focus on WA’s journey as an organization – its big ideas and milestones?
Or will you craft a visionary story about what WA is doing to change the world of wellness?
Incorporate Key Elements:
Highlight WA’s mission and values in action.
Showcase its impact through real-life transformations or big ideas.
Include visuals or examples of its programs (e.g., BOB, LYL).
Make it emotionally engaging – think inspiration over information.
Bring It to Life:
Write a script for your 3-minute brand story.
Decide on your format:
A video featuring interviews or animations
A narrated slideshow with visuals
A dynamic TikTok-style reel
Create a supporting PDF that outlines the key points of your story (mission, values, USPs) and includes visual elements like colors, fonts, or mood boards.
Deliverables:
A 3-minute brand story in any creative format you choose:
Video (recorded or animated)
Narrated presentation
Infographic-style storytelling
A PDF “Brand Story Guide” that includes:
Key elements of WA’s mission, values, and USPs
Visual inspirations (colors, fonts, imagery)
A summary of your narrative approach
Why It Matters:
You’ll learn how to tell a compelling brand story that connects emotionally with an audience.
You’ll practice bringing abstract ideas (like missions and values) into tangible narratives.
You’ll create something that could actually be used by Wellness Atlas to inspire its community!
Tips for Success:
Keep it simple but impactful – focus on why Wellness Atlas exists and how it changes lives.
Use real examples if possible (e.g., coach stories or client transformations).
Make it visually appealing – even if it’s just a PDF or slideshow!
Remember: The goal is to inspire people to join the movement.
By the end of this challenge, you’ll have created a brand story that not only showcases your creativity but also captures the essence of what makes Wellness Atlas special. So grab your pens (or cameras), channel your inner storyteller, and let’s show the world why WA is leading the wellness revolution! 🌟
Human Physiology & associated principles
(22 lessons)
Functional medicine health systems
(8 lessons)
Macro & Micro-Nutrients & Supplementation
(8 lessons)
Lifestyle change around 6 pillars of wellness
(8 lessons)
WQ Lifestyle
(13 lessons)
Wellness Pillar 1: Food & Nutrition
(20 lessons)
Wellness Pillar 2: Movement & Exercise
(12 lessons)
Wellness Pillar 3: Stress | Rest & Relaxation
(10 lessons)
Wellness Pillar 4: Sleep
(6 lessons)
Wellness Pillar 5: Toxicity & Environment
(6 lessons)
3 - Mastering the Sales Process
Applying Wellness Pillars to Weightloss
(11 lessons)
Basic Concepts & Approaches for Weightloss
(24 lessons)
Weightloss Objection Handling
(9 lessons)
Weightloss FAQs
(41 lessons)
Understanding the Business Cycle - Phase 2 of 4
(4 lessons)
WQ Wellness Profiling and WQ Lifestyle
(4 lessons)
Pre-Consultation Process
(15 lessons)
Consultation Process
(10 lessons)
How to Engage using various WQ Tools
(12 lessons)
Closure Techniques
(17 lessons)
4 - Client Tracking Secrets
Understanding the Business Cycle - Phase 3 of 4
(4 lessons)
Launching Clients on the Program
(1 lesson)
All about Weekly Follow-ups
(8 lessons)
Tracking Client CMoS
(10 lessons)
motivation, value-Add & Breaking Inertia
(9 lessons)
Handling Objections during program tracking
(12 lessons)
Taking Clients from Satisfaction to Delight
(3 lessons)
How to get repeat order & referrals
(9 lessons)
5 - Fundamental Coaching Mindset
Client Focus – A Workshop
(7 lessons)
Managing Time
(3 lessons)
Mindset for Success
(7 lessons)
Creating Work Ethics for Success
(5 lessons)
Going from Zero to Coach qualification
(3 lessons)
Habit of Chasing Goals
(8 lessons)
how to properly Use Mentorship for growth
(5 lessons)
6 - Creating Growth Momentum
Understanding the Business Cycle – Phase 4 of 4
(3 lessons)
Secrets of Handling multiple clients (20+)
(4 lessons)
How to create Magic of Repeat orders
(8 lessons)
Getting Referrals – the strategy to 10x Growth
(16 lessons)
Advanced Social Media Techniques – Tagging
(6 lessons)
Advanced Social Media Techniques – Webinars
(9 lessons)
All about Volunteering & Duplication
(7 lessons)
7 - Advanced Wellness Principles
Advanced Wellness Concepts
(3 lessons)
Grandma’s Natural hacks for everyday health
(5 lessons)
Gut Health – The Universal Wellness Principle
(15 lessons)
Diabetes Mellitus
(12 lessons)
PCOS/PCOD
(8 lessons)
Thyroid Health
(11 lessons)
Heart Health, Cholesterol & Lipids
(9 lessons)
Immunity
(5 lessons)
Joint Health
(6 lessons)
Hairfall Solutions
(5 lessons)
Kidney Health & Uric Acid
(2 lessons)
Migraine, Weightgain & Special Holistic Solutions for various issues
(5 lessons)
8 - Advanced Sales Process
Mindset of Cross-Selling
(1 lesson)
Talking healthy cooking effectively
(3 lessons)
Different Approaches and Scripts to cross-sell
(11 lessons)
Complete cooking Demonstration Workshop
(10 lessons)
Cross-Sell adjacent categories
(6 lessons)
9 - Entrepreneurship Mindset
advanced Coach Mindset
(18 lessons)
understanding RoR (Return on Relationships)
(1 lesson)
Art & Science of Expansion Conversations
(5 lessons)